On June 8th, Baobaz and Du Pareil Au Même received the Gold Award in the m-Commerce category at the Mobile Award contest by Strategies Magazine, for their iPhone application, the 1st mobile Commerce application for childcare and fashion.
Baobaz and DPAM to receive GOLD at the 2011 Mobile Awards
Obviously, the main purpose of the application was to get a new selling channel for the brand, but the amazingly ergonomic and fun application is also a bridge for multichannel sales. The application allows all the features on the website (account management, order tracking, birthlists, promotions, news, etc.) but also additional services such as: gift ideas, store locator with a geotag and itinerary feature from where you stand, possibility to add products to your birthlist and to scan barcodes instore and buy the products of no available size in store.
It is possible to finish online purchases that started offline and vice and versa, creating real synergies between the online store and the physical stores.
This is the second award for Baobaz since the beginning of the year, after the “Innovator of the Year” award from Magento, the e-Commerce platform.
- Online publication : December 14th 2010
- By March 31st 2011 : + 10 500 dowloads with no specific communication or marketing plan (Q4 2011)
- 62 000 sessions
- 2% of dpam.com revenue in Mars