DPAM & BAOBAZ get the GOLD at the Mobile Awards 2011 in M-Commerce category

On June 8th, Baobaz and Du Pareil Au Même received the Gold Award in the m-Commerce category at the Mobile Award contest by Strategies Magazine, for their iPhone application, the 1st mobile Commerce application for childcare and fashion.

Baobaz et DPAM reçoivent l'OR
Baobaz and DPAM to receive GOLD at the 2011 Mobile Awards

Obviously, the main purpose of the application was to get a new selling channel for the brand, but the amazingly ergonomic and fun application is also a bridge for multichannel sales. The application allows all the features on the website (account management, order tracking, birthlists, promotions, news, etc.) but also additional services such as: gift ideas, store locator with a geotag and itinerary feature from where you stand, possibility to add products to your birthlist and to scan barcodes instore and buy the products of no available size in store.
It is possible to finish online purchases that started offline and vice and versa, creating real synergies between the online store and the physical stores.

The app is also a mean to reach a wider population. Designed for the parents of kids from 0 to 14 years old, the gift ideas feature reaches a wider circle of family and friends, grandparents, godfathers, etc.
The app is available in French and English and allows purchases with worldwide shipping, synchronized with the website user sessions (unique shopping bag and account).
This is not Baobaz first iPhone application but this awards bears out its leadership both technical and market in the e-Commerce expertise for brands and Fashion retailers.
This is the second award for Baobaz since the beginning of the year, after the “Innovator of the Year” award from Magento, the e-Commerce platform.
Baobaz has been working in developing DPAM e-business and e-Commerce since 2006.
Facts :
  • Online publication : December 14th 2010
  • By March 31st 2011 : + 10 500 dowloads with no specific communication or marketing plan (Q4 2011)
  • 62 000 sessions
  • 2% of dpam.com revenue in Mars

Check out the application demo on DPAM facebook page or download the application in itunes