Baobaz Blog

We're excited to announce the launch of a new webshop created by the Baobaz team ! Bag-story is a website offering a wide variety of bags, pouches and wallets. It's built using the Magento Enterprise Edition.

For more details, check out the site: www.bag-story.fr. Enjoy your shopping !

Last week, I attended the Ad-Tech show in New-York, which is one of the biggest event for digital marketers in North-America. More than 200 speakers, 250 exhibitors and 10,000 visitors exchanged for 3 days about the latest trends in web marketing. It was a great opportunity for Baobaz to present ad'opt - our groundbreaking 'Long Tail PPC' technology - to the cutting-edge online marketers.

Many topics were adressed during the conferences including:

• how brands can benefit from online advertising?
• what perspectives for traditional media in the digital age?
• the focus on high-quality content to create value for the Internet users
• mobile advertising issues (do you want to understand why Google took over AdMob a few days ago?)
• how to deal with emerging markets such China (700,000 mobile subscribers), India and Latin America

Among the exhibitors, some tackled forefront issues of our industry such as email marketing efficiency, augmented reality, Twitter tracking systems, sponsored comments on blogs and forums, legal concerns about advertisers paying bloggers for reviews or DIY video ad.

Some big players like Facebook or Google were also very active during the event since they organized specific workshops about their advertising services. The "Google Ads Factory Tour" was a comprehensive overview of Google's latest measurement and optimization tools, which was all the more interesting for a AdWords Qualified Company such as Baobaz as the Mountain View firm has recently released new amazing features for AdWords and Analytics.

It was definitely the place to be for digital marketers!

Why is Magento so great for e-commerce? Because it provides a lot of marketing tools, that make e-Commerce projects succesfull. Among them you can find promotions, newsletters, cross selling, tier prices, coupons, gift certificates, membership discounts, free shipping, etc.
If price management and promotions are important in your marketing strategy, here is a little guide what you are able to do with Magento on this field.

• Product special price - Allows you to set special price for a product. New price will be valid between from and to dates.

• Tier Prices enable you to set different prices per product depending on the amount bought by a customer.

• Catalog Promotional Pricing lets you set promotional price by percentage or fixed amount. You are able to specify complex conditions and restrict promotional prices to stores, categories or products. Very usefull tool. Rule below will aply to all blue products in category with ID 3.

• Coupons with ability to restrict to stores, customer groups, time period, products, and categories. Once the customer reaches the cart and gives proper coupon code discount is applied.

Others price marketing tools are available on Magento Connect...