Increase your sales! - Promotions rules in your Magento

Magento system, offers users an excellent tool for creating rules of special prices for multiply products at the same time. We have 2 types of rules: the first refers to a catalog of products, while the other to the contents of customers shopping cart. Let's look little bit closer at this first one.

In this example, we'll create a rule of reducing 50% of the price of each product in a specific category in our catalog.

Go to Promotions -> Catalog Price Rules -> Add New Rule

At the beginning we give the name of the rule, then we mark stores to take effect in (obviously, if we have more than 1) and select group of clients. Remember to include the start date and end date of promotion period, You can also enter a From/To Time to be more specific.

On the Conditions Tab, set a condition to define the category of products: if the product is equal category id 44 (Sacs enfants) then...

..then perform the action: apply a percentage discount of the original price by 50 (50%).
Accept a new rule by click on "Save & Apply"

From now on, prices of all products from category 'Sacs enfants' ( category_id = 44) will be reduced by 50%. Products will display the original price (crossed out) and promotion one (as a rule).

Please note, prices usually refer to the standard price of the product. So if the product is set to individual special price it will be superior, depending on how we set the condition in price rule.

Enjoy your sales!:)

3 comments on "Increase your sales! - Promotions rules in your Magento"

Brady's picture
Brady (visitor) - Fri, 05/02/2010 - 00:38:

Thanks for the article, but the bottom two images seem to be broken.

Regarding the Catalog Price Rules, I've noticed these reset themselves every so often, unless you have your CRON scripts setup correctly.

Laurent Clouet's picture
Laurent Clouet - Fri, 05/02/2010 - 17:17:

Images are put back.
Thanks for your feedback

Scott's picture
Scott (visitor) - Wed, 03/11/2010 - 17:29:

One thing about Magento promotions that drives me crazy is how the "Buy One Get Something Else for free/discount" functionality works. I set up a cart promotion that allows customers to add a product to their cart and get another product for free. The problem is that to get the actual discount, the customer has to go find the second item in the catalogue and add it to their cart. In my mind, the item should automatically be added to the cart. Any suggestions?